Hotel and travel digital marketing and booking management company in sri lanka

Hotels, Leisure Sector, Travel and Tourism Digital Marketing and Online Booking Management company in Sri Lanka

PIXEL CLEAR

Before 2010, tourists came to Sri Lanka and Maldives referring to books and maps. For example, “Lonely Planet” was the main guide for almost all tourists visiting Sri Lanka and the Maldives. Another source was travel agents in foreign countries. With the penetration of the internet, all the information was available on websites and tourists tended to search the internet for hotels, travel destinations, and so on.

Later the smartphone era arrives. Google Maps and other Maps applications helped tourists to empower them. The Traveler decides where to go. They knew the distance and time to go. Digital Empowerment was also supported by social media such as Facebook and communication tools such as WhatsApp, Viber, IMO and etc.

The game completely changes with the introduction of OTAs (Online Travel Agents) such as Agoda, Expedia, Airbnb, Tripadvisor, Booking.com, and other booking websites. Also from the hotel website itself, there is the possibility to integrate a booking engine. Also, there are payment gateways available, and cash on arrivals also available from pre-booking and online payments.

In addition, Social Media, Blogs, Youtube channels, and other digital sources have penetrated the market. In the future, it is highly unlikely that a tourist will visit your hotel by reading a book, or Three Wheel driver recommendation, or by your board’s injunctions or leaflet distribution.

11 HOTEL AND TRAVEL DIGITAL MARKETING STRATEGIES TO IMPROVE BOOKING AFTER COVID LOCKDOWNS

After all, Sri Lanka tourists (Europeans, Arabs, Chinese, Indians) lockdown for 2 years, and now they are in hunger for travel. For example, do you remember after lockdown finished how we celebrate New Year in April? We all are humans. We can not live with our traveling. But tourists’ lifestyles have changed a lot. During lockdowns, they stay with the internet. Youtube, Mobile phones, and other online materials teach them a lot. Especially online payments. So buying patterns have changed. Rich or Poor, Old or Young, does not matter… They are online now.

1# HOTEL GOOGLE BUSINESS LISTING

For hotel or Tourism companies this is important when it comes to local SEO. Let’s say you are a hotel located in a small village called “ABC”. So if tourists search for Hotels in ABC, or Hotels nearby (while he is in that village) or in google maps if they search hotels or accommodation it is a god gifted booking you on your lucky day.

2# MOBILE-FRIENDLY HOTEL AND TOURISM WEBSITE WITH GOOD CALL TO ACTION. BOOKING ENGINE AND PAYMENT GATEWAY

People are on mobile phones these days. They search for travel destinations, hotels via mobile phones while traveling. They do all payments via mobile phones. All the booking-related details can be entered via mobile phone. To start the conversation with traveler or tourist the website need to have proper landing pages and call to action such as lead forms, WhatsApp Viber contacts, chats and etc.

3# SEO for hotels and tourism website

The VIPs are on the front seats. The hotels listed on Google’s first page are separated from other hotels. The tourist that does the google search (maybe from Europe, Middle East, USA) may search “luxury hotels in Kandy” and he has a great trust in SEO sites on the first page. 70% of conversions take place from that. Once you are on Google’s first page you can reduce a lot of your marketing cost in the future. Remember only the top 9 hotels can be on Google first page.

4# Google Display Ads, Facebook Ads

Do you know about the magical power of “remarketing”. In remarketing already engaged clients will follow up while you are sleeping. Very high conversions can expect while we display your hotel and tourism company details again and again to those who already visited your website. Look A Like function can be also embedded so that we can reach similar clusters for existing customers.

5# Social Media management for Hotel and Tourism company

We are now in the social era. Facebook, Instagram, Tiktok, Twitter, LinkedIn all are social media we are using. Your social network is your social net worth. Some hotels rely purely on social media. It is almost free. But you need to engage in a very professional manner. Also, we should not spam in social media unnecessarily. Because it takes only a few minutes to damage your reputation as well.

6# Hotel and Tourism story on youtube

Youtube is a golden video-sharing platform to promote your hotel and tourism business virtually. In the travel business, it is all about what you feel and what you see. During covid lockdown periods, travelers enjoyed sceneries by watching youtube. Travel videos emerge a curiosity among the tourist to visit the hotel or travel destination. In video marketing, if you can have happy guesses it is a good reference.

7# Targeted Emails followed by an SMS

A bulk email marketing campaign may not work today. But a target monthly newsletter will definitely work for you. Mailchimp is our favorite. Because we can measure who is reading and sharing our newsletter that goes as an email with rich content such as images, videos, infographics, social media, etc. Rather than marketing material, I need to make it learning content.

8# Blog and Content Marketing

Decades back, travel books and magazines were popular because of their content (ex lonely planet). It was expensive to put an article on prestigious printed books. But today you can start a blog about your hotel or tourism company without much effort. Let’s write create a hotel blog and write 5 to 10 nice articles about your hotel and sceneries that attract new customers.

9# Chat – Website, Facebook, Whatsapp

A quick conversion and converting him in a few seconds is critical in today’s Hotel marketing for Sri Lanka. The website incorporates a chat facility. And as much as possible communicate by a human chat in the back end. Facebook messenger and Whatsapp messenger are also very important in communication. Having a chatbot is good. But humans talking on the other side add a lot of value.

10# Online Reputation Management

Online people can say good things about you as well as bad things about you. Thanks for the good comment. Also, you have to respond to bad comments too. If there is any wrong you can accept that and inform me about the corrective actions. Before a guest makes a purchase they read comments and ratings. So let’s focus on your property’s online reputation.

11# Proper OTA (Online Travel Agency) Management

In future your hotel bookings will come only from Online Travel Agents such as Agoda, Expedia, booking.com, Airbnb, and so on. So managing OTA is a critical task. You have a full-time employee for that or just outsource it for us. Need to chat with them, confirm bookings arrangements. Need to have English and communication skills in OTA management.




PIXEL CLEAR MOODLE ONLINE LEARNING SERVICES


Social Media Strategy Right

Initially, we provide consultancy work for your business to understand and analyze; next, we carry out social media market research where competition is most.



MANAGING SOCIAL MEDIA ADVERTISING

Our social media advertising services have accelerated growth almost 100% to our clients with unparallel results. Please refer to Pay Per Click for more details.



SOCIAL MEDIA CONTENT CREATION

We provide a range of social media writing relevant to your business; so that, what you are offering online generates a positive outcome.




What are channel managers and how does it helps hotels in Sri Lanka and the Maldives?

In your hotel or resort, you have multiple rooms and multiple booking engines. The channel manager will simply allocate only available rooms and price adjustments for all booking engines such as Agoda, Expedia, Airbnb, booking.com, and so on. Additionally, communication with the guest is very critical. This is used not only for OTAs but also for wholesalers, meta searches and global distribution systems, and so on.





Why outsource Hotel digital marketing and online travel agency management to Pixel Clear?

The volatility of business was clearly explained Covid Pandemic. The most affected industry was tourism. When it comes to Sri Lanka’s 2019 Easter Bombing teach us uncertainty. Some learning for tourism industry were, reduce inhouse staff, minimize overheads, all the expenses should link to tourist guess income, and finally spending on marketing and advertising. If you are very large and if you have more than 5 properties you can hire a person to manage all your OTAs. Also, another person to manage social media and websites. But IT employees work for 1 place for only 6 months. Then you have to find another employee. Transferring login credentials from the previous employee to new is also another headache. So you can pick a company like Pixel Clear. Our fees are lower than maintaining a full-time employee in-house. Also, we have a pool of employees thus tasks continue irrespective of labor turnover. In addition, there are minimum skills such as computer and internet skills, communication skills, technical skills, English skills. So we use a combination of them.





Popular online website and online Travel agents in use…

How to open a Booking.com account for my hotel?

It can be inbound tourism or local tourists. There is a way to reach people. Your discounts, new offers, and everything can display to the entire world. Booking.com is popular for discounted deals. Booking.com is rich with verified reviews.

Tripadvisor review improve for your hotel and travel company shop reviews

It is the world’s most popular travel forum. It advises tourists what to do and what not. Not only hotels, but TripAdvisor is also complete with restaurants and delicious food places, bars and bets nightlife, national parks gardens and other leisure tourist attractions and shops, and so on.

Convert your extra home to an Airbnb

You need to listen to what your customers are saying about your company on social media and respond to their concerns. Our social media management services focus on highlighting the positive aspects of what your company has to offer and responding sincerely to negative remarks.

Start getting bookings from Agoda

Most business owners and marketing managers do not have time to manage all of their social media channels. Each member of our firm received their certification in social media management and our agency can help you reach your marketing goals and a new customer base.

How to register in Expedia?

Most business owners and marketing managers do not have time to manage all of their social media channels. Each member of our firm received their certification in social media management and our agency can help you reach your marketing goals and a new customer base.

Youtube

Most business owners and marketing managers do not have time to manage all of their social media channels. Each member of our firm received their certification in social media management and our agency can help you reach your marketing goals and a new customer base.

Google+

Most business owners and marketing managers do not have time to manage all of their social media channels. Each member of our firm received their certification in social media management and our agency can help you reach your marketing goals and a new customer base.

Google Map

Most business owners and marketing managers do not have time to manage all of their social media channels. Each member of our firm received their certification in social media management and our agency can help you reach your marketing goals and a new customer base.



Our Process


Strategy Development

Advertising Management

Community Management

Effective Content Creation

Measurement & Reporting


Things we have Done

We are building bridges in web technology in order to connect the client’s goal to reality

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OUR HOTEL & TRAVEL AGENT CLIENTS




Anjayu Villa

This is an exclusive Villa built only with natural materials, on the beach, specially for the people who like Ayurvedic Treatments.




Liyawo Holiday Bungalow

Liyawo Holiday Bungalow is a luxurious holiday bungalow located in Anuradhapura. We have designed and developed their website in accordance with the client’s requirements and modern standards.





Serendip Stone Hotel

Standing beside the Mahaveli River that starts at Adams Peak and kisses the sea in Trincomalee; Serendip Stone Luxury Hotel is located in a beautifully surrounded two-acre property of manicured lawns and tropical gardens. We have been hosting and maintaining this website for more than 5 years now.



Ehalagala Lake Resort

Ehalagala Lake Resort is a luxury resort overlooking the lake bund in proximity to the world heritage site, Sigiriya. We are able to modify the website in accordance with the client requirements along with Live Chat facilities.





Ceylon Escapes

Ceylon Escapes is a certified Travel Agency that specializes in car and driver hire in Sri Lanka and offers the best chauffeur guides on the island. We were able to migrate their existing site into our hosting platform and make it fully functional.




Lucknature Hotels & Resorts

Luck Nature Hotels & Resort is situated in Rikillagaskada, located 37 km southeast of the historic Kandy city. We designed their website from scratch with the use of new web development tools.



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